The interaction among them shows clearly how changes and decisions made, which affect to one specific area of a product’s Marketing-Mix, produce different changes –and up to what extent- in the rest of the elements, demonstrating that they cannot be seen, considered or analyzed separately but as a whole. Therefore once the market for the Apple Watch has already been defined and correspondingly analyzed, the next step will be to review what the different elements of the Apple Watch Marketing-Mix are and how they interact with each other. INTRODUCTIONĪfter setting marketing objectives and marketing strategies, the Marketing-Mix represents the third and last level of planning in the marketing conception. IMAGE 4: Apple logo with “Think Different” slogan 1. IMAGE 3: Apple Store in Upper West Side, New Yorkģ. IMAGE 2: Apple Watch Sport, Apple Watch & Apple Watch Editionģ.
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